INTRO
Haegue Yang is a Korean artist based in Berlin who explores many artistic endeavors, such as paintings, sculptures, and interactive art. Furthermore, she incorporates a lot of “found items,” commonly used household items or recycled materials.
MANDATE
To design a book cover and spreads that visually represent the artist without overpowering the work and keeping the focus on the designs.
OUTCOME
The outcome allowed us to present an artist’s work in a new medium and represent the artist visually and typographically while still being informative.
Haegue Yang’s Red Broken Mountainous Labyrinth
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"It could almost be considered an allegory for a whole history of ‘de-materialization’ in art, and a reflection on the misunderstanding of materiality so crucial to that history.”
Haegue Yang, Long Neck Woman Upside Down, 2016. Installation view at Tate Liverpool, Liverpool Biennial 2018: Beautiful world, where are you? Photo: Roger Sinek © Tate Liverpool Spread
PROCESS
The range of work and designs was overwhelming initially, and choosing a tone of voice for the project was challenging. Ultimately, we focused on her most well-known pieces incorporating blinds. Which we used for the cover, and the layout of one column spreads with lots of breathing room to represent blinds. The name “Duality” came from a clear contrast between the artist and the art, in which her work was exploding with color, textures, and sounds. On the other hand, the artist herself appears to be very minimal, consistent, and always seen wearing black.
This is seen in how the layout Is structured with one column with ample breathing room. As well as on the cover.
This is seen in how the layout Is structured with one column with ample breathing room. As well as on the cover.
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Courtesy of the artist and kurimanzutto, Mexico City / New York
